Wolfpack Boxing Club is a really unique facility nestled in Carnegie, PA (a little south of Pittsburgh). When I first went to scout with producer Sean Montgomery, my initial thoughts were to make a gritty and intense video similar to an Under Armor ad. But to my surprise, that wasn’t the story of Wolfpack Boxing. After talking to owner Jeff, I threw out all my initial ideas, deleted my notes and started fresh. This boxing gym isn’t a tough guy, train till you die, type of place. It is a welcoming, family friendly gym where you can get a good workout while learning a skill. Ok, if my initial thoughts were this off, I bet others were and this is where my story started.
As the Director and DP, it was my job to tell the right story and show how friendly this gym is, while also getting an authentic boxing workout. We achieved this by interviewing two students and hearing their experiences from the first day walking through the door to where they are now. I was fortunate enough that Jeff was open to my ideas and willing to let us run with an idea. Sean handled all the logistics and scheduling which allowed me to concentrate on shots and interview questions. Check out the blog post where I dive into how we made this spot.
Produced by 323 Productions
Director – Rob Ruscher
Editor – Sean Montgomery
Director of Photography – Rob Ruscher
Broll Camera Operator – Brett Wagner
1st AC – Danny Harritan
Key Grip – Jeff Zoet
Red Epic Dragon
Canon EF 16-35 f/2.8
Canon EF 70-200mm f/2.8L IS II